Keep in mind that the skills needed to generate a successful ad image are only 10% photographic. The rest? Client interaction, on-set conduct, conference call etiquette, budget finagling, crew management, general problem solving, the care and feeding of buzzwords and jargon — and knowing when to go with the flow versus when to make suggestions that might nudge the project out of the everyday and towards something more transcendent ...
This is what separates photographers from camera owners.
